Communication, either forward or backward, assumes a very important place in any organisational set-up. At every stage, communication is essential for achieving the desired aims/objectives. The efficiency of any person in completing given job in any organisation, whether Government, private or commercial, largely depends upon his ability to communicate effectively. He must be able to convey what he desires from the top officers up to the last unit in the organisations. It can be said that communication is the binding agent of all social systems and sub-systems.
The important features of effective communication are:
- Communication is instrumental in the outcome/achievement of an organisation.
- Communication failures are more frequent than communication successes in the lives of all of us.
- Communication between men (construction labour force) is clearly an essential element of all the activities at all the levels.
- Numerous authors have treated management as a function or process and have linked communication with managerial performance.
- Planning, organising, directing and controlling are the basic elements of the management process and communication is interwoven with the performance of each of these elements of management process. It is important in all elements of management process.
- Communication is an integral part/process of the management function.
