The success of management process much depends upon how effective the communication flow takes place. It is an integral part of the management process itself and manager has to choose effective form of communication when he wants to make the employees know plans/instructions/directions/advice.

Communication models can take many forms like:

·        Arrow diagram

·        Graphics

·        Pictorial representation

·        Technological schemes

·        Mathematical models



All organisation, whether industrial, commercial, Government or construction, do have certain aims. People come together for many reasons; but the essential motivation is to achieve something by the collective efforts which cannot be attained individually. Aims exercise important efforts on management and communication. Organisation must divide their total work load into a number of tasks and activities. The process of dividing aims creates interdependency. Structure form of the organisation has an important bearing on the management and communication. The nature and scope of the goal (aims) will be influenced by the managerial and communication process.