This year, Knight Frank’s
research has allowed it to include 90 of the world’s key luxury property
markets in its Prime International Residential Index (PIRI), up from last
year’s 80. The main theme that emerges from their analysis is a widespread
strengthening of values. Last year prices fell in 39% of locations, compared
with almost half in 2012. A fifth of markets featured saw double-digit price
growth in 2013 against only 15% the year before.
Across PIRI, the main division
is between generally booming Asian markets, which dominate the top positions in
Knight Frank’s ranking of price growth and the weaker European markets that
account for 80% of all locations where prices declined in 2013.
Improving markets
While most of the positive news
in Europe is centred on the key city markets, with London, Monaco and Vienna
also hotspots, there are tentative signs of a recovery in the prime second-home
markets. Key Alpine markets are seeing stronger conditions, with prices in
Chamonix, Verbier and Gstaad rising by 8%, 6% and 3% respectively. The Italian
Riviera, the western Algarve and the prime English country house market are
also at the fore-front of the nascent recovery.
US insights
Values continued to rise across
the US last year, with double-digit growth through 2013 in Los Angeles, New
York and San Francisco. While Miami’s price growth has slowed down from 20% in
2012 to 4.3% in 2013, property analyst Jonathan Miller is still positive about
the outlook for the city. “Demand for prime Miami property remains strong and
price growth is set to keep pace with the key East and West Coast markets in
2014.”
Beyond Borders
The ongoing globalization of
UHNWI demand for prime property will be joined by a related phenomenon in 2014:
the growing global activity of large, mainly Asian developers. Investors from
China, India and Hong Kong will increasingly recognize home-grown brands when
they buy luxury developments in London, New York, Sydney and Vancouver.
Growth opportunities,
knowledge, diversification and brand building have encouraged a new wave of
Asian capital, targeting mature development markets in the world’s leading
cities. In 2013, over 76% of total inbound capital into the development markets
of the UK, the US and Australia originated from China, Singapore, Hong Kong,
Malaysia and India, according to property analyst Real Capital Analystics.
Global brands
So what lies behind this recent
surge? With so few truly global developers, the race to establish a global brand
is clearly one of the primary drivers. Real estate is a very complex product.
Brands carry a lot of weight because they are able to convey a sense of quality
and aesthetic. Another key driver for developers taking their first
international steps is the opportunity to learn from more mature markets.
Preferred Markets
London, New York, Hong Kong,
Singapore, Paris and Sydney will continue to be targeted by these increasingly
outward-looking developers in the future. And with competition for prime sites
likely to intensify as local capital in recovering economies starts to
re-emerge, premiums for the best sites could continue to increase. For these
large, well-capitalised developers,
their first exposure to global cities is unlikely to be their last.
Future prospects
Given the potential easing of
cooling measures in some Asian markets in 2014. KF’s view remains that the
volume of cross border purchasing activity is likely to increase in 2014, due
to the increase in wealth and the desire of UHNWI’s to increase their exposure
to property. This could well lead to the implementation of additional
government control in other markets.
The most rapid of growth in
demand in 2014 will markets will be the US, the UK, Germany, Australia and
Dubai. Intra-European demand for cross-border purchases will increase in 2014.
Safe haven flows from southern to northern Europe, especially into Germany and
Austria, will continue but this will be matched by a growth in investors
looking to expand in markets on the Eurozone periphery, especially Ireland,
Spain and Portugal.
GLOBAL CITIES RANKED BY UHNWI
POPULATION GROWTH 2013 - 2023
|
|||
CITY
|
2013
|
2023
|
10 YEAR GROWTH
|
Ho Chi Minh City
|
90
|
246
|
173%
|
Jakarta
|
345
|
857
|
148%
|
Ordos
|
22
|
53
|
141%
|
Mumbai
|
577
|
1,302
|
126%
|
Delhi
|
147
|
321
|
118%
|
Foshan
|
25
|
53
|
112%
|
Ningbo
|
35
|
72
|
106%
|
Xiamen
|
60
|
121
|
102%
|
Taizhou
|
20
|
40
|
100%
|
Chongqing
|
96
|
191
|
99%
|
Dongguan
|
24
|
46
|
92%
|
Suzhou
|
42
|
80
|
90%
|
Jiangmen
|
23
|
42
|
83%
|
Chengdu
|
120
|
217
|
81%
|
Fuzhou
|
67
|
121
|
81%
|
Wuhan
|
111
|
200
|
80%
|
Nairobi
|
65
|
116
|
78%
|
Hangzhou
|
563
|
1,002
|
78%
|
Wenzhou
|
109
|
193
|
77%
|
Tianjin
|
155
|
265
|
71%
|
Dalian
|
89
|
149
|
67%
|
Changsha
|
118
|
195
|
65%
|
Guangzhou
|
311
|
504
|
62%
|
St. Petersburg
|
99
|
160
|
62%
|
Buenos Aires
|
264
|
425
|
61%
|
Marrakesh
|
15
|
24
|
60%
|
Xian
|
61
|
96
|
57%
|
Houston
|
777
|
1,217
|
57%
|
Rio De Janeiro
|
550
|
856
|
56%
|
Singapore
|
3,154
|
4,878
|
55%
|
Qingdao
|
65
|
100
|
54%
|
Nanjing
|
192
|
1,542
|
53%
|
Shanghai
|
1,028
|
1,651
|
50%
|
Munich
|
1,113
|
1,651
|
48%
|
Bangkok
|
456
|
668
|
47%
|
Beijing
|
1,318
|
1,872
|
42%
|
Johannesburg
|
285
|
403
|
41%
|
Sao Paulo
|
1,310
|
1,843
|
41%
|
Shenzhen
|
377
|
528
|
40%
|
MUMBAI SPEARHEDS THE INDIA
GROWTH STORY
- India is expected to witness more billionaires than countries such as the UK, Germany, Hong Kong and France by 2023 as per the Knight Frank Wealth Report 2014.
- India is on the sixth spot in the top 10 countries for billionaires as of 2013 with 60 billionaires; expected to increase to 119 with a 98% growth by 2023.
- India to experience 99% growth in the number of Ultra High Net Worth Individuals (UHNWIs) over the next decade.
- The number of centa-millionaires in India expected to double over the next decade, witnessing a 99% growth from 383 to 761.
- Mumbai is on the 4th spot with a 10 year UHNWIs growth of 126% among all global cities which is expected to increase from 577 to 1,302 by 2023.
- Delhi on the 5th spot with a 10 year UHNWIs growth of 118% among all global cities; which is expected to increase from 147% to 321% by 2023.
- Mumbai retains its position as the 16th most expensive city in the luxury home sector with an average price of 95.7 per sq.m.